The big media companies shouldn’t worry that people will post their copyrighted material on YouTube. They should worry that people will post their own stuff on YouTube, and audiences will watch that instead.
What if there was a company that distributed independent films via a download over the internet? What if it didn’t cost the independent filmmaker more than a couple dollars a month to access this kind of distribution? What if the company split the profits of distributing the film equitably with the filmmaker? What if the downloads were playable on whatever device you own or could be burned to DVD and played on your set-top player?
What if, instead of exclusively watching lame Hollywood movies in a poorly-managed theater experience, people could watch engaging flicks in the comfort of their living room, or on the train, or wherever else.
What if Hollywood stopped mattering?
It’s coming. Film making is more accessible to us peasants now than it has ever been, and this trend will only continue. More and more people are becoming dissatisfied with the theater-going experience, and even more are bemoaning the lack of actual entertainment coming out of the world’s entertainment capital. The result? Less people will be going to theaters, but more will make movies on their own. That’s a problem. The So-Cal oligopoly controls which movies get onto theater screens, and you can bet they’re not going to defer pride of place to the ‘amateur.’
That’s where my hypothetical company comes in. It provides a marketplace for films that Hollywood will ignore. It’s cheap and affordable for the independent filmmaker (read: guy with a budget tighter than a lycra bodysuit), and offers more of the upside than theatrical distribution. It gets your movie seen, and it gets you a bigger piece of the pie.
And it’s no longer hypothetical. Stay tuned…